Red Towel Trust - Western Kentucky Hilltoppers Collective

The Red Towel Trust was founded in the fall of 2022 with a focus on supporting Western Kentucky student-athletes. While the collective says it supports all student-athletes at Western Kentucky, the main focus appears to be on football. “The Red Towel Trust will help our athletes use their NIL to give back to charities and others in need,” the collective’s website says. “We believe that NIL should be used to benefit our communities as well as the athletes. The Red Towel Trust is a creative way to uphold our values as a fan base while retaining top talent. We know that together we can do well by doing good for others.”