Arkansas Urology, Cameron Little form new NIL partnership

Arkansas Urology, the largest urology practice in the state, has announced an NIL partnership with Arkansas kicker Cameron Little. For his part, Little will help raise awareness for men’s health issues, such as prostate cancer.

Little will fulfill his side of the NIL partnership by promoting the Arkansas Urology brand and appearing at the 18th annual Kickoff to Men’s Health in September. Arkansas Urology and the Arkansas Urology Foundation are hosting the event.

“Early detection is vital when it comes to treating prostate cancer,” E. Scot Davis, CEO of Arkansas Urology, said to The Cabin.

“We are thrilled Cam will help advance our efforts to educate the community on opportunities for free screenings and encourage men to get screened regularly. Cam is a nationally recognized kicker who racked up some impressive stats during his freshman season playing college football this past year. We could not think of a better partner for our prostate cancer awareness event, Kickoff to Men’s Health.”

Arkansas Urology announced Cameron Little as its first NIL partner at the beginning of June, which is Men’s National Health Month. There are no details currently available as to what Little is receiving in return for the deal.

“I am proud to align with a brand that advances health for Arkansans,” said Little.

Cameron Little’s On3 NIL Valuation

Cameron Little, who is one of college football’s top kickers, has an On3 NIL Valuation of $24,000.

Little also has a strong presence on social media, with 19,900 followers between his Twitter and Instagram. That gives him an On3 Per Post Value of $326.

A consensus three-star recruit in Arkansas’ 2021 class, Little was the top-ranked kicker in the country. As a freshman, he was perfect on extra points and 20 of 24 on field-goal tries.