Yea Alabama - Alabama Crimson Tide Collective

Yea Alabama was launched with the full backing of the Crimson Tide athletic department in early February 2023. As the official collective of Alabama athletics, the organization describes itself as an, "entity established to cultivate and harness name, image, and likeness opportunities for Alabama student-athletes." Yea Alabama will have a three-pronged approach. Individuals who want to make tax-deductible contributions can contribute to Walk of Champions, a registered 501(c)3. Fans will be able to join as subscribers, ranging from $18 to $150 monthly options. On the entity's website it states 100% of Yea Alabama subscriptions will go to the athletes. Tuscaloosa businesses will also be given the opportunity to join the cause, as Yea Alabama plans to help facilitate endorsement deals with athletes. “Yea Alabama is an exciting new resource to help Crimson Tide student-athletes create value for themselves through a variety of NIL opportunities,” Nick Saban said in a statement at the time of the launch.