Anyone here familiar with Blue & White Brew, a free daily e-mail newsletter about PSU?

BobPSU92

Well-known member
Oct 12, 2021
17,755
26,773
113
I got an e-mail message today from Blue & White Brew. What is this horse-a$$? From the message:

“Hey there!

We’re the Blue & White Brew—the first and only free daily email about all things Penn State. Every morning we’ll be coming straight to your inbox talking about what you care about.

Since you're such a passionate Penn State fan, we thought you'd enjoy this little bonus. But if you'd like to unsubscribe, you can easily do that at the bottom of this email and it won't affect anything related to your Penn State Athletics account like important news, team-specific notifications, and ticket sale announcements.

So, without further ado, what exactly is the Blue & White Brew?

What is the Blue & White Brew? Every weekday morning, we'll drop into your inbox just in time for that first cup of coffee. It's a quick-hitting, PSU-loving email newsletter that fills you in on everything happening in five minutes or less.

How does it work? The Blue & White Brew will arrive in your inbox Monday through Friday at 6:00am ET. It's completely free and gives you a chance to start your morning with a pick-me-up that keeps you informed and excited about the Nittany Lions.

What's in the Blue & White Brew?

Here's a taste of what you'll see in each edition every morning...

▶️ Stock Up: Bite-sized updates from every program, SportsCenter-worthy highlights from the night before, and more.

▶️ Penn State Exclusives: From exclusive interviews to all-access video content, be the first to know what's going on behind the scenes at Penn State every day.

▶️ And More: From podcasts that upgrade your morning commute to contests that can help you win PSU prizes... it's all in the Blue & White Brew.“


At the bottom, it says “©️2024 Sport and Story”, with a Fayetteville, AR address.

For f*ck’s sake.
 

BobPSU92

Well-known member
Oct 12, 2021
17,755
26,773
113
6 am? First cup of coffee? i am usually on my 3rd cup by then. It must be run by a bunch of millennial slackers.

And you’re drinking black coffee, thick like motor oil. No soy vanilla latte with a pinch of cinnamon for you. 😞
 

J.E.B

Well-known member
Oct 30, 2021
1,695
2,259
113
PlayFly is the new Learfield and they look to fleece the advertisers just like their predecessor did. Can’t wait for the LEDs on the field this fall… which means less people on the field.
 

JWB389

Well-known member
Oct 7, 2021
707
987
93
I got an e-mail message today from Blue & White Brew. What is this horse-a$$? From the message:

“Hey there!

We’re the Blue & White Brew—the first and only free daily email about all things Penn State. Every morning we’ll be coming straight to your inbox talking about what you care about.

Since you're such a passionate Penn State fan, we thought you'd enjoy this little bonus. But if you'd like to unsubscribe, you can easily do that at the bottom of this email and it won't affect anything related to your Penn State Athletics account like important news, team-specific notifications, and ticket sale announcements.

So, without further ado, what exactly is the Blue & White Brew?

What is the Blue & White Brew? Every weekday morning, we'll drop into your inbox just in time for that first cup of coffee. It's a quick-hitting, PSU-loving email newsletter that fills you in on everything happening in five minutes or less.

How does it work? The Blue & White Brew will arrive in your inbox Monday through Friday at 6:00am ET. It's completely free and gives you a chance to start your morning with a pick-me-up that keeps you informed and excited about the Nittany Lions.

What's in the Blue & White Brew?

Here's a taste of what you'll see in each edition every morning...

▶️ Stock Up: Bite-sized updates from every program, SportsCenter-worthy highlights from the night before, and more.

▶️ Penn State Exclusives: From exclusive interviews to all-access video content, be the first to know what's going on behind the scenes at Penn State every day.

▶️ And More: From podcasts that upgrade your morning commute to contests that can help you win PSU prizes... it's all in the Blue & White Brew.“


At the bottom, it says “©️2024 Sport and Story”, with a Fayetteville, AR address.

For f*ck’s sake.
I got the same email.
 
  • Like
Reactions: BobPSU92

Bob78

Well-known member
Oct 12, 2021
1,439
3,308
113
Wifey and I both have been getting them for a few days, mine in spam, hers in regular email. I'm going to give it a chance before unsubscribing. Best thing for me is the daily update on sports schedules. For example, I see that women's soccer opens their season at home tomorrow vs. Texas Tech at 7pm. We may go, where I may have missed that game altogether until reading the score the next morning.
That said, Tom McA does a very good job of keeping us up to date on all news on all sports, but I don't get to each post every day.
 

BobPSU92

Well-known member
Oct 12, 2021
17,755
26,773
113
Wifey and I both have been getting them for a few days, mine in spam, hers in regular email. I'm going to give it a chance before unsubscribing. Best thing for me is the daily update on sports schedules. For example, I see that women's soccer opens their season at home tomorrow vs. Texas Tech at 7pm. We may go, where I may have missed that game altogether until reading the score the next morning.
That said, Tom McA does a very good job of keeping us up to date on all news on all sports, but I don't get to each post every day.

I’m sticking with it for now. It has “Brew” in the name, and they showed a cup coffee.
 
  • Haha
Reactions: Bob78

BobPSU92

Well-known member
Oct 12, 2021
17,755
26,773
113
The ad that I posted yesterday to start this thread showed up in my inbox. Today’s actual newsletter went to my junk folder. Anyway, the newsletter claims, “The Official Daily Newsletter For Penn State Athletics”.
 

Bob78

Well-known member
Oct 12, 2021
1,439
3,308
113
The ad that I posted yesterday to start this thread showed up in my inbox. Today’s actual newsletter went to my junk folder. Anyway, the newsletter claims, “The Official Daily Newsletter For Penn State Athletics”.
Yeah, I saw that too. I'm guessing that its introduction may have been posted on gopsusports, but I am skeptical and haven't gone back to check. I would be pleasantly surprised if so, happy to be proven wrongly cynical there.

Anyway, once again a stellar job of not communicating info to the customer base! ICA is a huge organization -- why so awkward with basic marketing communications?
They already have access to our emails, so imo, send out an announcement from ICA, which would not be marked as spam, to give us a heads up and get it out of spam and re-label it from that if wanted.
 

GrimReaper

Well-known member
Oct 12, 2021
6,419
8,872
113
The ad that I posted yesterday to start this thread showed up in my inbox. Today’s actual newsletter went to my junk folder. Anyway, the newsletter claims, “The Official Daily Newsletter For Penn State Athletics”.

Yeah, I saw that too. I'm guessing that its introduction may have been posted on gopsusports, but I am skeptical and haven't gone back to check. I would be pleasantly surprised if so, happy to be proven wrongly cynical there.

Anyway, once again a stellar job of not communicating info to the customer base! ICA is a huge organization -- why so awkward with basic marketing communications?
They already have access to our emails, so imo, send out an announcement from ICA, which would not be marked as spam, to give us a heads up and get it out of spam and re-label it from that if wanted.
AS J.E.B. intimated above, welcome to the brave new world of Penn State Athletics. Someone has to pay for all of the toys they're buying and you're witnessing the beginning of the effort.

Now, it's entirely possible that you may like what you get so it's a win-win. Just expect to wade through a tsunami before reaching equilibrium.
 
Last edited:

BobPSU92

Well-known member
Oct 12, 2021
17,755
26,773
113
AS J.E.B. intimated above, welcome to the brave new world of Penn State Athletics. Someone has to pay for all of the toys they're buying and you're witnessing the beginning of the effort.

Now, it's entirely possible that you may like what you get so it's a win-win. Just expect to wadde through a tsunami before reaching equilibrium.

I keep Dramamine at the ready when I read any e-mail message from Penn State.
 
  • Haha
Reactions: Bob78

BriantheLion

Well-known member
Nov 27, 2023
436
539
93
I’ve been scrolling through it the last couple of weeks…nothing I don’t already know about football or wrestling, but a much quicker glance at other sports than other sources…links to detailed articles if wanted…quick links to hype videos when they come out.
 
  • Like
Reactions: BobPSU92

BobPSU92

Well-known member
Oct 12, 2021
17,755
26,773
113
From today’s Blue & White Brew:

Generous Gift. Penn State Athletics has received a $25 million Beaver Stadium Founders Gift from the Misitano family and PAM Health, the official rehab partner of Penn State Athletics, for the Beaver Stadium Revitalization project!

The gift, which is the second-largest in Penn State Athletics history, is a keystone gift for transformative renovations that will elevate the fan experience, drive economic growth in the region and increase revenue in support of all 31 teams.”



Only 27 more gifts like this, and we’re home free! 😀

“…official rehab partner of Penn State Athletics”. Rehab is what we need. 😞

“…transformative renovations that will elevate the fan experience, drive economic growth in the region and increase revenue in support of all 31 teams.” o_O
 
  • Like
Reactions: GrimReaper

Bkmtnittany1

Well-known member
Oct 26, 2021
4,543
7,060
113
I’ve been scrolling through it the last couple of weeks…nothing I don’t already know about football or wrestling, but a much quicker glance at other sports than other sources…links to detailed articles if wanted…quick links to hype videos when they come out.
Any Penthouse Forum type of articles??? If not, it’s not worth reading!
 

BobPSU92

Well-known member
Oct 12, 2021
17,755
26,773
113
Any Penthouse Forum type of articles??? If not, it’s not worth reading!

A highlight today about the women’s gymnastics team only mentioned their GPA. 😞



😞
 
  • Haha
Reactions: Bkmtnittany1

CDLionFL

Well-known member
Oct 25, 2021
1,557
2,338
113
The first time I saw it hit my mailbox, I thought it was an ad for a new beer that someone was cranking out in State College. Then I kept getting it and I deleted it without looking at it. I'm not sure 'brew' means to them what they think it does because most sports people think of 'brew' as beer-related.
 
  • Sad
Reactions: BobPSU92

PSUSignore

Well-known member
Oct 25, 2021
910
1,517
93
Clearly someone sold them a bunch of email addresses. I already blocked and reported it as unsolicited spam.