The College Sports model is unsustainable. It is still a non profit business, that relies primarily on generous donations while also generating incredible sums of money (in some sports). It's always been crazy, but now it is crazier.
I have no problem at all with NIL licensing in general. Bryce Young is out there doing commercials, endorsing products, and getting paid. Good for him. What I don't like is the use of NIL payments as an excuse to just give players money without actually utilizing their name, image, or likeness in a profitable way. Outside of the advertising realm, we are just counting on the generosity of wealthy fans to make payments to players, with almost no control over who is getting paid and how much. And very little transparency.
I've always thought the players deserved a piece of the pie, but it shouldn't have been a very large piece. The expenses for the entire Athletic Department still exceed the profits from football and basketball.
The transfer portal is another issue. I liked the idea of making players sit out a year after transferring, but the only justification for it was to protect the best interests of the sport. I'm no longer sure the players should be concerned with that.