Will go for a multi-year naming rights deal where they keep the '12', but auction off the "Big". For example, next season, Oklahoma State and Utah could be battling for supremacy of the "Dr. Pepper 12", which I think is a little weird since they'll have 16 members.
Sources: Big 12 mulls windfall for naming rights
The Big 12 is considering generating hundreds of millions of dollars in revenue by selling its naming rights to a title sponsor, sources told ESPN.
www.espn.com