Clemsux NIL Branding Facility

Deleted11512

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Feb 2, 2023
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Came across this, and when I saw the "headline" I was immediately pissed. Watching the video, seems like a giant waste of money. First off, it's impossible to make anything look legit when you're painting entire walls orange. Looks like a daycare. Secondly, I see a couple of photo studios (which are just rooms with backdrops) and a few conference rooms. Really?? I don't know what I thought it could be at first, but I was thinking something better than this. Honestly just looks like they had offices there that they just kicked people out of and said "hey, we'll call this our NIL branding facility!". The epitome of "hey, lets do something just to say we did it".

I think it's a good idea, b/c perception is everything when it comes to NIL. But this ain't it. I hope Beamer and Tanner are planning something much better than this.

 

will110

Joined Aug 17, 2018
Jan 20, 2022
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Just looks like some rooms in their practice facility were repurposed to take/edit pics and videos, not some facility that is "dedicated to branding".
That's what I was thinking. There's nothing special about it, just a few rooms with cameras and computers. And, of course, a LOT of hideous orange paint.
 
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18IsTheMan

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Jan 19, 2022
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Well, all that matters is how they can sell it to recruits.

Our football facility has a barbershop and recording studio in it, which is pretty stupid if you actually think about it, but it sells to recruits.

If they sit some recruits down in the studio and do some mock interviews, a photoshoot and video shoot, and show how it can be use for NIL deals, a lot of recruits will eat that junk up. All of this football facility stuff is about the peripherals anyway. All you NEED is a weight room and a field. Everything else is eye candy. Since NIL is the be-all end-all right now, it's smart of them to "rebrand" portions of their facility and sell it as NIL-related to recruits. Considering the target audience is 17 and 18 year olds, this move makes sense.

All this stuff is about hype. Most of the hype videos we put our are pretty cheesy, honestly. But it sells to recruits.
 
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Deleted11512

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Feb 2, 2023
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Well, all that matters is how they can sell it to recruits.

Our football facility has a barbershop and recording studio in it, which is pretty stupid if you actually think about it, but it sells to recruits.

If they sit some recruits down in the studio and do some mock interviews, a photoshoot and video shoot, and show how it can be use for NIL deals, a lot of recruits will eat that junk up. All of this football facility stuff is about the peripherals anyway. All you NEED is a weight room and a field. Everything else is eye candy. Since NIL is the be-all end-all right now, it's smart of them to "rebrand" portions of their facility and sell it as NIL-related to recruits. Considering the target audience is 17 and 18 year olds, this move makes sense.
Yeah, it's very smart to have a targeted space for it. I'm just saying the space sucks. I would think repurposing space you already had and improving upon it would be a better idea. Offer better tech or something like that. It's empty office space with daycare walls.
 

18IsTheMan

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Schools are not supposed to be a part of the NIL process are they? (wink wink) This seems to blur the lines a bit.
 
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GoCocksFight2021

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Doesn't matter anyway. "Branding" is just cover for buying players, and all that supposedly happens outside of the school. The best players aren't going to need this or even care about it.
 

18IsTheMan

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Doesn't matter anyway. "Branding" is just cover for buying players, and all that supposedly happens outside of the school. The best players aren't going to need this or even care about it.
Sorry to say, you’re gonna see all the programs doing similar.
 

Hobcawcreekcock

Joined Dec 10, 2000 • Garnet Trust Supporter
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I thought you were going to show some hayseeds in overalls burning a ranch’s brand into the hide of a cow. That’s where Clempsun ‘branding’ took my imagination.