Looks like they are heavily involved with scrap meatal industry too. The cost to ship their equipment to this part of the US from Oregon would be $10,000 - $12,000 per truckload (or more). So it may be mainly about just getting a location on this corner of the country.
My company builds heavy steel industrial equipment and we run into that. It's just easier to compete on the eastern side of the US when you're selling $100,000 worth of equipment with $2,000 shipping cost, versus trying to ship that same thing 2000+ miles to California @ $10,000.