True, although it’s not just the Rose Bowl. The college football postseason has been an insanely top heavy financial one for decades, and the challenge they continue to have is that the big wig execs that are basically the only ones making money from it don’t want that to change. With every step that this CFP takes, they’re having to constantly ensure that the big boys keep their funds or else it’s going to be voted down.
Then the other elephant in the room is of course the NCAA doing nothing about college free agency. They fought against NIL for years and I swear… it’s almost like their stance now is “17 it. Y’all asked for this and took us to court over this, so it’s all yours now. Enjoy”. It’s just wild to me that absolutely nothing has been done yet to put the slightest bit of rules and framework around all this NIL/Portal stuff