We may have read the same article. It was a long, long time ago.
I had read one some time ago, but there was another recently that speculated basically the same thing. The decision on expansion are 100% based on tv revenue which is 100% based on football. The reality is that college sports were regionalized for very practical reasons. And those reasons are immutable.
No consideration whatsoever was given for the non-revenue sports (which tells how much they care about the non-revenue sports). People brush the logistics aside ("they'll work themselves out') but there simply is no good solution to those non-revenue sports which play a lot of mid-week games and fly commercially. No amount of logistical strategizing can change the fact that you have schools located 3,000 miles apart.
The minimum distance between the pre-existing Big 10 schools and the new additions will be 1,500 miles. By comparison, prior to their expansion, the maximum distanced between Big 10 members was 1,300 miles. Now the max distance is 3,000 miles.
On top of that you have the fact that most of these affected kids are actual student-athletes, not the football players who live a pampered life. They actually have to go to class, write papers, do homework, take tests, pass classes, etc. You're gonna be flying kids across 2 time zones and back again in the middle of the week while expecting them to get up and go to class and carry on studies and practice all while dealing with jet lag. Utterly miserable.
Expansion is a very short-sighted decision, to say the least.
Aside from the student-athlete aspect, there is the fan aspect, which is quite a distant second concern. But how many PSU fans will really be able to make the trip out to Eugene, OR? I don't know how/why fans continue to put up with it. But we just keep forking over our dough like mindless drones.