![www.statecollege.com](https://www.statecollege.com/wp-content/uploads/2022/08/DSC_0058-scaled.jpg)
Penn State Announces New Multimedia Rights Partnership with Playfly
Penn State Athletics announced on Thursday afternoon that it has entered into a 15-year rights partnership agreement with Playfly Sports. According to the
![www.statecollege.com](https://www.statecollege.com/wp-content/uploads/2022/07/cropped-278332967_387289996736081_6201219390240552328_n-32x32.png)
"Playfly will operate in place of Learfield, Penn State’s longtime multimedia rights holder for more than two decades. Penn State and Learfield had recently gone to federal court over the university’s intentions to change rights holders. Learfield claimed Penn State violated its request for proposals process in awarding the bid to Playfly, which the university denied."