Sorry to keep stirring this pot, but why would you think Cowbells, the new sportsbar at highlands is in a "terrible" location? That could be the dumbest thing I have ever heard. Quick geography lesson....Highlands has resort status, that means Cowbells is open all night and on Sundays and you can drink anything you want, there is nowhere else in Starkville where that could happen, so its actually the absolute best possible location. Just to recap, you can drink on Sundays, go after bulldog bash and stay all night, there are more TV screens than can be counted.......Clearly you haven't done any research on this. It opened Monday night btw and will have its big grandopening on Sep.1.