My favorite quote: "So what I think the players are underestimating is what we all digest. They're great players, but I hate to say this, they're a dime a dozen. You're on a conveyor belt as a player. There's other players coming right behind you."
I feel like he's been wishy washy on in it in the past but is pretty definitive here. If a player blows up and is able to score marketing deals for himself, so be it. Anything beyond that is not good.
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