How has the AD job changed since we entered the NIL era?

[UpTheMiddlex3Punt]

It seems like with the allowance to pay players, it would be more important for an AD to be able to raise funds and build relationships with companies and NIL agencies. This is going to be the distinguishing factor for programs in this decade much like building social media presence was during the last decade, but the AD will have to be more directly involved versus being able to hire talent to handle social media stuff.

The job has changed greatly over the decades, beginning more business than sports. Is the next crop of ADs going to be more business than the current one?

 

[The Cooterpoot]

Schools can now be directly involved in NIL. You better have a leader than can get it all in order.

 

[kired]

It's absolutely changed everything. We've seen it in our own comments here. Many of us have donated to the BDC for years so we can buy tickets or just to support athletics in general. But many of those same people (myself included) have been hesitant to give money supporting our NIL. It's pretty clear we're going to need support in both areas to remain competitive in the SEC - but we need an AD that can get alumni and businesses to buy into that idea. That's got to be the top priority at least in the short term since this is all so new to everyone.

I never really had a problem with Cohen. But this is perfect timing for a change.

 

[OG Goat Holder]

Absolutely. Not only with fundraising, but with the types of coaches you hire. It's going to get tougher for the hard-nosed types unless you have a very specific recruiting plan.

I'm not one of those "EVERYING IS DIFFERENT" freakout types, but there are certainly shifts you have to account for.

 

[Cantdoitsal]

Yea, I'm thinking AD's now have to be excellent sales people who know how to put together successful fund raisers for NIL while at the same time not creating situations where the big donors think they're buying influence like AU.

 

[Maroon Eagle]

To be determined.

But survey what other athletics departments are doing to see where trends are going.