Oh, I agree, but I see where it looks attractive in the short term to somebody like the Big 12.
Let's say the firm is willing to put up the money to get FSU and Clemson and maybe even Miami out of their grant of rights in exchange for a 7 year membership in the Big 12 and put up enough money to meet or beat their annual ACC revenue for the next 7 years. Well, the ACC can continue a protracted and expensive legal battle with some teams that don't want to be there or they could take a cash settlement put up by the private equity firm. Suddenly, prestige-wise, the Big 12 just upgraded and put themselves into the clear number 3 spot because unequivocally, they have shown they have the ability to poach from the ACC, plus they took their two or three biggest football brands (which would almost immediately become the 3 biggest football brands in the Big 12). Now, when the next round of media rights negotiations come around for the Big 12, theoretically, they're going to be a lot more valuable. Now, "how much more valuable?" is the question. Is it enough to make each Big 12 member more money while also feeding the private equity firm? Would it be worth it to lose a certain level of autonomy within the conference? I don't know.