At the start of the pandemic, lots of colleges cut varsity sports teams, trying to save money.But a few schools did the opposite and wound up better off. They understood that some "non-revenue sports" aren't that at all.My latest at @GlobalSportMtrs https://t.co/q9ia88s8PZ— Leander Schaerlaeckens (@LeanderAlphabet) March 11, 2022
From that article linked in the above tweet:
From that article linked in the above tweet:
The Athletic Director Doesnt See the Revenue
Andy Schwarz, an economist and expert on college sports finances who has consulted with FDU, doesnt use the term non-revenue sports. Instead, he uses tuition-revenue sports. Its an apt moniker, one that acknowledges that most college programs are actually glorified enrollment tools. The overwhelming majority of Division I let alone Division II or Division III sports programs dont make money in the way that you think of sports programs making money: via gargantuan television contracts or merchandise sales. But they make money nonetheless.
The idea that they somehow dont is sometimes used to justify NCAA amateurism. Allow mens basketball and football players to be paid, the argument goes, and there wont be enough money left over for schools to cover the costs of all the supposed money-losing sports which will then have to be cut.
Schwarz says that this simply isnt true, especially not for the vast majority of schools fighting to recruit students. Its really important to think about opportunity cost here, he says. Stanford University [as a whole] is not making money on its tuition-revenue sports. Its not bringing a body on campus that it wouldnt otherwise bring onto campus. A person on a 10 percent field hockey scholarship is taking the place of a person who might be paying full price. But a person at Fairleigh Dickinson who is on a 10 percent field hockey scholarship might be replacing an empty bed, so theres no opportunity cost there.