All these guys that link a podcast with a catchy heading draws me in and I want to read it not hear it. I have tried but I just can't do it. If a 30 minute podcast was put on print, I could read the parts I'm interested in, in 5-10 minutes. I normally catch up on my State fix during down time at work, which can come in few minute spurts. I just loathe hearing two dudes ramble in between interesting talking points. I may be wrong, but, I feel like the hosts of these podcasts are missing out on a lot of listeners/readers by not having that option. Anytime I click on one thinking its an article, I just exit out when it says click to hear more. It may not work that way for ratings or rankings.