1. The standard of living is rising not falling.
Allow me to restate because standard of living is a nebulous term. It can be measured a thousand ways, especially when "social scientists" are involved.
Standard of living includes the whole of the economy, not just the wage economy. Let's focus on real wages and the middle class. Leave no doubt, 'wealth' is being concentrated in fewer and fewer hands and real wages haven't kept pace with inflation. So that fewer people have the disposable income to make the expensive, weekend trek to Happy Valley. Better to spend what disposable income you have locally on Eagles or Giants tickets. Moreover, pro football is more satisfying than semipro, which is what college football has become thanks to free agency and NIL money.
If I was Sandy, I would build more luxury boxes and fewer general admission seats. But just remember with smaller crowds goes the gameday experience. Those left attending will be waxing nostalgic about the good ole days when we crammed 106,000 into 'Beaver Field'.
2. Entertainment spending is increasing along with it.
With discretionary income goes entertainment spending.
3. Chicago U chose to deemphasize sports and dropped football - in 1939.
That was at the tail end of The Great Depression. A commensurate economic downturn hasn't hit yet but rest assured, it's coming.
4. Coaching salaries are exploding.
And it's unsustainable at any program which accepts mediocrity. There will be bankruptcies and consolidations, not unlike in the business world. I envision two dozen or so FBS programs surviving and forming one giant megaconference. It will be a farm system of the NFL; corrupted by overzealous, deep-pocketed alums. We should want nothing to do with it. JMO.