It’s all about the money and as long as people attend the games and watch them, the non CFP games will continue. The networks need content, the hotels need occupancy, etc.
I have long said that the polls should be frozen for the teams not chosen for the CFP so that for this year, starting at 5 through 25, the final results were the results for the last in season poll. You rank 1-4 after the CFP games so that #1 and #2 are easy and the CFP committe’s sole task was ranking final 3-4 teams.
If people want to continue to attend the games and the networks to cover them, the non CFP games are scrimmages to give outgoing players who opt in a chance to showcase their skills and younger players a chance to start the next season in a competitive scrimmage. They become glorified Blue v.Whatever color games.
The toothpaste is out of the tube and what we’ve seen will only continue and accelerate. The next Saban will be the coach who best manages the portal and who best positions himself as the coach who best offers the 4 and 5 star players the opportunity to showcase their talents whether it be for 1,2, or 3 years. That coach will understand that the typical development over a 3-5 year process isn’t as desirable as a coach who utilizes and showcases player talent for the current season.
CFB is dead as it has existed. To me, the winds of change started with Justin Fields who transferred to OSU without penalty. This opened the system that morphed into the portal. NIL poured gasoline onto the fire and burned the house down.