https://www.sportico.com/leagues/college-sports/2021/ncaa-nit-revenue-1234625859/
The NIT was even more profitable last year amid the pandemic. Though the NCAA’s media payments from CBS and Turner fell from $827 million to $113 million when it canceled March Madness, its ESPN contract, which covers a host of events including the NIT, was paid in full. With an intact TV allotment and almost no expenses, the NCAA’s NIT division turned a profit of $3.7 million.
The NIT was even more profitable last year amid the pandemic. Though the NCAA’s media payments from CBS and Turner fell from $827 million to $113 million when it canceled March Madness, its ESPN contract, which covers a host of events including the NIT, was paid in full. With an intact TV allotment and almost no expenses, the NCAA’s NIT division turned a profit of $3.7 million.
