Bakertilly firm has specialty in university compliance. All their writings continue to uphold that fact that NIL $$$ cannot be used to recruit or induce enrollment to a particular school. These $$$ are meant for a specific person who has NIL brand, and would largely come from sponsors in exchange for service of some type related to the sponsor, and NOT enrolling or playing for a given school. This seems pretty clear, and several coaches are raising this issue as NIL as a recruiting tool seems to be going on. Additionally, some of the sports media is just declaring this is within the rules. Where is the NCAA compliance, whose rules are what governs this sport? These are the same people who were able to extrapolate an event not directly related to Penn State, and punish our football program for years. A friend of mine is a lawyer at BT, and he says they were approached by the general counsel of a school that was inquiring about creating a class action suit against the NCAA AND given schools violating the rules.
Addressing NIL recruiting issues at the collegiate level | Baker Tilly
Recruiting opportunities and limitations exist for higher education institutions in the name, image and likeness (NIL) era.
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