At least with Shedeur you see him on commercials. He’s actually, at least at some level, doing what NIL should be.This shows how 17ed up college football is:
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And these 2:
"What's interesting about Shedeur Sanders' $4 million NIL valuation is that it equals $1 million per 2023 win for the Buffs, which started the season 3-0 and finished with a 4-7 record. "
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"He spent the 2023 season as the Longhorns' No. 3 quarterback behind Maalik Murphy and starter Quinn Ewers"
Right. It's probably time we start calling this system something other than NIL for 99% of the athletes that sign these deals. If we are being honest it's pay for play/production. For the most part, nobody gives a damn about these kids outside of TDs, sacks, and INTs. Their likeness is a jersey and a number that's better than the same lined up across from them.At least with Shedeur you see him on commercials. He’s actually, at least at some level, doing what NIL should be.
What else can you call it? The only other thing I can think of to call it is boosters giving gifts. But as long as there is some contract where the player actually 'does' something for the money, it's NIL. I wonder if they could maybe come after the collectives for their stated mission or whatever, but I'm sure that's been doctored by the lawyers too, to say something like advertising or similar. Either way, it's a moot point to try and change that.Right. It's probably time we start calling this system something other than NIL for 99% of the athletes that sign these deals. If we are being honest it's pay for play/production. For the most part, nobody gives a damn about these kids outside of TDs, sacks, and INTs. Their likeness is a jersey and a number that's better than the same lined up across from them.
Good question. Hundred Dollar Handshake (HDH)? Whitewashed Booster Donations (WBD)?What else can you call it? The only other thing I can think of to call it is boosters giving gifts. But as long as there is some contract where the player actually 'does' something for the money, it's NIL. I wonder if they could maybe come after the collectives for their stated mission or whatever, but I'm sure that's been doctored by the lawyers too, to say something like advertising or similar. Either way, it's a moot point to try and change that.
The only thing that could change it is for someone to say they are employees of the university. And who can do that?
I'm sure these athletes everywhere are being paid as 1099 contractors and are responsible for their own self-employment income taxes. I'm also sure they're being provided proper advice from a CPA, and maybe backup withholding so they don't get caught in a bind come April.@patdog - been a minute since I've thought about LLCs. Any idea how our or other collective LLCs are set up? Who would be the members? Surely the athletes are employees, but are non athletes getting distributions as members of these big dollar orgs? Or are they required to pay out everything to the salaried athletes at some point after a reasonable amount of overhead? So many questions...
Not sure how I would have handled 7 figures at 20.
I guess I misspoke on them being LLCs. Some may be, but I think the majority are non-profits.Good question. Hundred Dollar Handshake (HDH)? Whitewashed Booster Donations (WBD)?
A good set of financials would answer a lot of questions but I really don't get the feeling that the payouts to athletes in these collectives are being paid out anywhere close to the marketing value/activities they provide.
Hell, I'm encouraged to donate as just a normal athletics supporter and we are sold that this is the lifeblood of these collectives. What NIL value am I receiving by contributing? Jimmy Bell Jr isn't getting on the gram telling the world how great of an accountant ckDOG is. Some of that may be happening to an extent for the big money corp donations, but surely not but a small fraction of what is donated actually results in a marketing return for anyone. My return would be that Jimmy has a big game and that makes me happy.
@patdog - been a minute since I've thought about LLCs. Any idea how our or other collective LLCs are set up? Who would be the members? Surely the athletes are employees, but are non athletes getting distributions as members of these big dollar orgs? Or are they required to pay out everything to the salaried athletes at some point after a reasonable amount of overhead? So many questions...