Not unless the courts do it. The NCAA can‘t do a thing.
A court is doing it.
NIL is protected by the US Supreme Court. Call it what u want but it’s law and unlimited. You can’t tell Dak how much he can earn off his name or endorsements nor any other athlete, amateur or pro. SMU paid $40 million to join the ACC with a show of hands in 5 minutes from their largest Dallas and KC Chief donors. They can bury Alabama financially. The Rebels and the Bulldogs can’t financially keep up with most of the Texas schools including TCU. Look at price of a quality QB. $4 to $8 million?
That is not what the Supreme Court said in
Alston. NIL wasnt even an issue before the Court. SCOTUS merely said the NCAA cannot limit non-cash, education related expenses paid to athletes. This means things like computers, tutors, graduate level scholarships, study abroad programs, and the like.
It was Justice Kavanaugh's concurrence-that was not joined by any other Justices - that asserted the same anti-trust analysis could be applied to the NCAA's restriction on cash related benefits.
This has no legal impact, but it scared the Hell out of the NCAA and caused it to allow NIL payments.
The House v. NCAA litigation is a class action suit representing all current NCAA athletes as one of the classes. The parties are seeking to resolve the anti-trust issues raised in that case by allowing revenue sharing while limiting NIL payments to the FMV of endorsements on goods and services.
Since there is an overwhelming public interest in allowing parties to resolve their disputes rather than relying on Court intervention, if the parties agree to this settlement and the Judge approves it, then any anti-trust issues relating to NIL should be resolved....at least temporarily.
That said, the whole "NIL clearinghouse" thing sounds like a disaster waiting to happen, and it remains to be seen how effective it will be.
