Seems to be at least a slightly risky move, considering what's going on with Bud Light.
Last edited:
OT: It'll be interesting to see how this works out for Miller Lite
- Thread starter 18IsTheMan
- Start date
Ah, yes, I see a correction in the Tweet that Miller is not owned by AB InBev.
The commercial appears to be legit, though, as the slogan takes you to the Miller Light home page.
Interesting that a competitor would take such a move. Definitely not fake. Just risky. I doubt it will trigger anywhere near the kind of backlash that Bud Light has received. Maybe none. But it's an interesting move considering beer is heavily male dominated. And especially since there's a market of Bud Light drinkers who are looking for an alternative. This doesn't seem to be the ideal way to appeal to them.
MILLER LITE IS TURNING BAD $#!T INTO GOOD $#!T
/PRNewswire/ -- There's no beer without women. In fact, women were among the first beer brewers in history. Yet for the years that followed, many in the beer...
www.prnewswire.com
Last edited:
I will have to actually see that commercial on tv before I believe it is real. This soon after the Bud Light brand seppuku I don't think there is any way any brand goes full woke on a commercial. InBev handed Molson Coors the light beer market on a silver platter. I can't imagine the Molson Coors executives thinking an ad bashing men would be any sort of a good idea.Ah, yes, I see a correction in the Tweet that Miller is not owned by AB InBev.
The commercial appears to be legit, though, as the slogan takes you to the Miller Light home page.
Interesting that a competitor would take such a move. Definitely not fake. Just risky. I doubt it will trigger anywhere near the kind of backlash that Bud Light has received. Maybe none. But it's an interesting move considering beer is heavily male dominated. And especially since there's a market of Bud Light drinkers who are looking for an alternative. This doesn't seem to be the ideal way to appeal to them.
MILLER LITE IS TURNING BAD $#!T INTO GOOD $#!T
/PRNewswire/ -- There's no beer without women. In fact, women were among the first beer brewers in history. Yet for the years that followed, many in the beer...
Is it real? Really? The irony of combatting...I guess sexism....with a commercial that dresses a woman in a way that clearly accentuates her impressive physical qualities.
I don’t think this particular ad will be on tv…too long. It certainly seems to be real. Or it has fooled the entire media.
Last edited:
That's another "intelligent" Ad Executive idea which doesn't sell beer or "sh*t!
However, it does have overtones of "a woman's place is in the kitchen", making beer for men.
However, it does have overtones of "a woman's place is in the kitchen", making beer for men.
What’s wrong with this one? The anti-woke crowd is getting just as old as the woke crowd. Just a bunch of overly sensitive pansies that cry and whine every time their sensitive little hearts get hurt.
My only complaint is that it doesn’t make sense. There is a customer base there for the taking and they release an ad that has zero appeal to them.
Amd then there’s the contradictory message in which a female in tight sweater and short skirt comes out to preach about objectifying women.
Last edited:
Miller Lite can talk about good sh*t and bad sh*t until h*ll freezes over. In the end it's still Miller Lite and that's some pitifully bad sh*t. Their ad should have been a 30 second video of a horse taking a leak in a an empty Miller Lite bottle.
Again, who is the audience here? Simple facts are that men were the primary audience for Sports Illustrated and men like to look at scantily clad women (right or wrong, it's just true) so SI made the swimsuit issue to appeal to their core audience. I don't know who SI's readership is now, but who do trans models and 81 year old women appeal to?
This ad actually came out before the Bud Light thing. And the point of the ad is that women aren’t just sex objects (though they can still be one) - there are actually many women-run breweries today and Miller Lite is supporting them. That’s all. They’re supporting women-run businesses. But I guess anything that’s not geared solely toward the enjoyment and deification of straight men is “woke” now.
Again, the “anti-woke” crowd is getting old and stupid. Just as everything is not racist or sexist, neither is everything woke.
You obviously have a point you keep trying to make. Nobody said that everything is woke. But this case is the same issue as the recent BLM crap that was crammed down everyone’s throats in sports. Nobody wants to be lectured to when trying to relax or get away from the day to day. The Bud Light (and evidently the Miller Lite and SI) issue is so tone deaf and awfully off the mark is what draws attention to it. Nothing more. The country is tired of division and being told how to act and think.
Yea, the point is that advertising to groups other than straight dudes is not shoving things down people’s throats. It’s advertising to the other 60% of the population. But now many straight dudes have become the overly-sensitive snowflakes that they claim that 60% is.
Disagree. I’m still not attracted to ugly women. And boring men talking about things I could care less about is still boring to me. Nobody is whining.
Agreed.
I don't agree with the notion that you can't comment on someone doing something intentionally provocative without being just like the little woke people.
Do you have a daily quota for how many times you use the word "woke"?
This is simply a question of how an ad trashing men will resonate with men who are looking for a new beer after the Bud Light debacle.
The point of advertising is to sell things - nothing else. And that ad doesn't sell sh*t!
So angry that a product wants to also appeal to the other half of the population. You’re melting, snowflake.
So advertising to women is now “bashing men.” It seems the point of the ad was not about men, but how women were portrayed in the beer industry ads for decades. Now they aren’t just eye candy, but they’re making beer themselves. And Miller is supporting that effort. That’s all. But snowflakes are gonna snowflake.
In this case, yes. The clear intent of the ad was to demonize men for past objectification of women. Are they calling on women to get rid of their old Miller Lite paraphernalia with pictures of women in bikinis? Obviously not.
This is the general problem with society. People have your mindset, which is that you have to trash one group in order to appeal to another. Miller could have very easily made an ad appealing to women without having to bash men.
Disregarding your childish name calling, I'm analyzing the ad from 45 years experience in advertising/marketing and there is no "appeal" to buy anything in that ad and a total waste of advertising dollars. A total fluff "statement" piece using the word sh*t to get attention and nothing else. Except maybe looking for an "Addy" award for most "thoughtful" advertisement.
Steve Martin was speaking once on comedy and he said "if the f-word is the key part of your punchline, it's not a good joke. it should be funny without the f-bomb." That is one area this ad fails. They have to say s*it every other word because the ad itself isn't engaging enough.
I would have had no problem if they had done something like release a series of cans/bottles with images of famous women trailblazers/pioneers and donated a portion of the proceeds to female brewers. If you want to promote women brewers, fine. I just don't see why it's necessary to couple that endeavor with trashing men, other than it's the trendy thing to do, even though men far and away dominate the market in beer consumption.
I saw a blurb about it. Guess it was widely panned. Definitely a reaction, but it seemed to fall flat.
The ad, in and of itself, was pretty good; the damage it was designed to reverse was severe.
The problem they face now is that anything they try to do to win back their core consumer will be viewed by that group as disingenuous pandering.
Nobody now even wants to be SEEN with a Bud Light. And that's starting to include other Anheuser products. They're pretty screwed.
It has kind of turned into a cultural phenomenon. I see people posting on FB out at bars and such joking about not drinking Bud Light. Do you want to be the guy in the group who orders a Bud Light and gets razzed by your friends all night?