They were kind of continuing the Nick-Jimbo war of words. There were a couple things that really stood out, like the fact that a sPitt WR may get more NIL $$$ than Jahan Dotson will get as the 16th pick in round 1 of the draft, so a college player is worth more than an NFL player. Joe said how does Rodney Gallagher get $400k NIL when he is not even top 300 rated player? How is a Tenn QB worth allegedly $8M also mentioned. They talked Miami and some others re how do the companies giving the NIL $$ get a return on their investment. They also talked about a player getting a car and $500k to attend Miami - and this was probably a violation of NCAA recruitng rules and pay to play which is not NIL. Joe's point was that the NIL $$ values seem of line with what some of these players' values are to a business.
I think the issue is that the NIL $$ Value has always been assumed about the player and what their value is in the marketplace - unrelated to playing for any team. In our business, we have been in a lot of trademark lawsuits (which is where NIL fits), and every time the issue was about the name, brands, logos, image of our company against the one we are fighting over the rights. The tests in every lawsuit has always been around customer awareness of the brand, etc. I never heard of Jordan Addison until he won some awards, and would not know what he looks like or what his image is. How well known is he, and especially how well known is he in California? He can bring more $$$ value to businesses than Aaron and Patrick do for a large insurance company.
I think the issue is that the NIL $$ Value has always been assumed about the player and what their value is in the marketplace - unrelated to playing for any team. In our business, we have been in a lot of trademark lawsuits (which is where NIL fits), and every time the issue was about the name, brands, logos, image of our company against the one we are fighting over the rights. The tests in every lawsuit has always been around customer awareness of the brand, etc. I never heard of Jordan Addison until he won some awards, and would not know what he looks like or what his image is. How well known is he, and especially how well known is he in California? He can bring more $$$ value to businesses than Aaron and Patrick do for a large insurance company.