See the link below. From the article:
”UNIVERSITY PARK, Pa. — The Penn State Brand Academy hosted an educational summit at the start of the fall semester to help student-athletes gain skills and connect with resources to manage and monetize their brand and endorsement opportunities.
The Brand Academy, a collaborative effort between Invent Penn State and Intercollegiate Athletics, empowers student-athletes by supporting their brand-focused ventures and fostering their entrepreneurial interests.
“Each session at the summit focused on topics our student-athletes have consistently expressed interest in, ranging from setting financial goals to understanding legal and licensing matters during their time as student-athletes at Penn State,” said Omar X. Easy, director of the Brand Academy. “We look forward to making this an annual event and continuing to empower our student-athletes with the tools they need to take control of their brand, manage their finances, and achieve success.”
Check out highlights from the summit.
Summit sessions included the following:
www.psu.edu
This should give us an edge in recruiting.
”UNIVERSITY PARK, Pa. — The Penn State Brand Academy hosted an educational summit at the start of the fall semester to help student-athletes gain skills and connect with resources to manage and monetize their brand and endorsement opportunities.
The Brand Academy, a collaborative effort between Invent Penn State and Intercollegiate Athletics, empowers student-athletes by supporting their brand-focused ventures and fostering their entrepreneurial interests.
“Each session at the summit focused on topics our student-athletes have consistently expressed interest in, ranging from setting financial goals to understanding legal and licensing matters during their time as student-athletes at Penn State,” said Omar X. Easy, director of the Brand Academy. “We look forward to making this an annual event and continuing to empower our student-athletes with the tools they need to take control of their brand, manage their finances, and achieve success.”
Check out highlights from the summit.
Summit sessions included the following:
- Financial competency with the Sokolov-Miller Financial Center
- Social Media Wellness with LifeBrand
- Brand Building Strategy with DisruptU PSU
- Legal and Licensing with Penn State Office of General Counsel and Strategic Communications
The Brand Academy hosts inaugural summit to empower student-athletes | Penn State University
The Penn State Brand Academy hosted an educational summit at the start of the fall semester to help student-athletes gain skills and connect with resources to manage and monetize their brand and endorsement opportunities.
www.psu.edu
This should give us an edge in recruiting.
