No, it hasn't. The words "name, image and likeness" do not even appear in the Court's decision in NCAA v. Alston. The only issue before the Court was the NCAA's limitation on "education-related benefits, such as rules that limit scholarships for graduate or vocational school, payments for academic tutoring, or paid posteligibility internships." In fact the Supreme Court noted that "the [District Court's] injunction 'does not stop the NCAA from continuing to prohibit compensation from sneaker companies, auto dealerships,boosters, or anyone else.'" The District Court appears to have assumed the validity of the NCAA's argument that paying college athletes a fair share of revenue would cause so many fans to lose interest in college athletics that there would be no money to compensate the players, although the Court stated that the NCAA's proof on that point was incredibly weak.
In his concurring opinion, Justice Kavanaugh went well outside any issue before the Court by opining that "it is highly questionable whether the NCAA and its membercolleges can justify not paying student athletes a fair shareof the revenues on the circular theory that the definingcharacteristic of college sports is that the colleges do not paystudent athletes." No other Justice joined in that concurring opinion.
As part of its opinion, the Court made it clear to the NCAA that any exception to the antitrust laws would have to come from Congress. Following that decision, the NCAA adopted an interim rule allowing student athletes to be compensated for the use of name, image or likeness, while pursuing national legislation on the subject. I'm sure the NCAA's attorneys told them the old rule barring such compensation had no chance of passing judicial scrutiny.
From the Q&A on the new rule - "11. What is prohibited under the new policy?Subject to state law, the following is prohibited under the new interim policy:• NIL agreement without quid pro quo (e.g., compensation for work not performed). Student-athlete NILagreements should include the expected NIL deliverables by a student-athlete in exchange for the agreedupon compensation and student-athletes must be compensated only for work actually performed.• NIL compensation contingent upon enrollment at a particular school. For example, institutions should notuse NIL arrangements to improperly induce matriculation (e.g., guaranteeing a particular NIL opportunityupon enrollment);• Compensation for athletic participation or achievement. Athletic performance may enhance a student-athlete’s NIL value, but athletic performance may not be the “consideration” for NIL compensation.• Institutions providing compensation in exchange for the use of a student-athlete’s name, image or likeness.