The basis for my Pac-12 comparison:
The LFP has been trying to sort its new TV deal — for the rights to show Ligue 1 matches from 2024 to 2029 — since October, when an ambitious auction looking to bring in €1billion (£840m; $1.1bn at the current rates) a year
was scrapped because there were no takers.
At that time, LFP president Vincent Labrune had hoped to spark a bidding war involving current broadcast partners Amazon Prime and Canal+, as well as Qatar-based beIN Sports, British sports streamer DAZN and potentially U.S. media giant Apple. Yet no offer came and so Labrune was forced to go back to the drawing board.
One media executive told the Financial Times, a British newspaper, that the auction process had been a “s**tshow”.
“LFP has been on this for a year and comes back with literally nothing,” another senior figure at a national broadcaster, also speaking on the condition of anonymity to protect relationships, told
The Athletic. “Only six months ago, Labrune promised them Apple and €1billlion a year.”