Granted, there needs to be some consistent enthusiasm surrounding football first, but it's an error to wait too long. In this game, if you're standing still, you're falling further behind. Growth and success are sort of self-fulfilling prophecies. Plus, so much of this game is a quest to keep up with the Joneses, a task that must be addressed like it or not.
Start with a little success on the field, get donors excited, expand the stadium. An expanded stadium adds excitement to the program and keeps the ball rolling. Excitement brings recruits, donors and fans, which create success.
On-field success is cyclical though, so if you wait until we're packing the house to expand, chances are good you'll miss the wave instead and fall further behind. I don't expect our stadium to become as big as Tennessee's, but our team competes in the same league as theirs, we hire coaches to compete with theirs, so why not grow as we can? I don't expect to catch all the way up, but it would be nice to stay on the lead lap.
If there's a waiting list for skyboxes and premium seating, every year we don't fulfill that demand we're watching money and opportunity go down the drain.