Of course I was made fun of for suggesting that college sports programs do this, but TT has demonstrated that it can work. This coach of theirs was highly regarded in the high school ranks, so they play off of that. They also do the anti-Texas and Texas A&M money thing, and this resonates with many kids. Very blue collar way of doing things. I bet they hardly spend anything on NIL.
We could learn a lot from how they are doing things these days.
We could learn a lot from how they are doing things these days.