Branding isn't always about winning. Ask the Cowboys.
Totally agree. But branding is about eyeballs watching the product, history, and also winning. Ole Miss has probably won more than USC over the past half decade. But they aren’t worth 25% of what USC is as far as a college football brand. Same with Michigan.
This list is just a regurgitated list of the composite final recruiting rankings from the past 4-5 years. A list of the “best programs” in the eyes of literal children who really haven’t paid attention to anything in the sport before they were in 7th / 8th grade, and who have no frame of reference regarding fanbase size, population density demographics, etc. It’s a completely meaningless rating that deserves no discussion.