The author gets a few things right and a lot of things wrong...
Right:
1. Going head to head against the NFL is a bad idea, but I'm not sure it's avoidable in the first round without going to weekdays, which the author is adamantly against later in the article.
2. That Thursday Jan 9 night game is going to be a difficult travel date. It's right after people are going back to work and kids are going back to school.
3. New Year's Day is perfect for the Quarterfinals.
Wrong:
1. Worrying that "the night before" a playoff game is going to hurt because talking heads will be talking NFL and not college. This is the difference between being a normal fan and being inside the media bubble and inflating its importance.
2. Worrying that the Thursday Jan 9 night game is going to be a bad night for TV. No NFL competition since the playoffs are getting up and going.
3. Worrying that MLK Day January 20 is a bad night for travel and television for the NC. Again, the playoff being a day before or a day after aren't going to hurt the NC. It's been played on a Monday for years now; at least now it will be on a holiday at the end of a 3 day weekend. He mentioned last year's ratings drops from the semis to the NC, but that had a lot more to do with the participants than the scheduling.
4. Saying that you should put your best showing up against the NFL head to head. No, you shouldn't. You're going to lose that battle, might as well lose it big. It's better to have low ratings for AAC champ Tulane playing Big 12 Champ Oklahoma State in the first round than have low ratings for a name sponsored NY6 Bowl matchup between SEC Champ Georgia and whoever loses between Michigan and Ohio State.
5. Moving the season into mid-August. Yeah, that's great for the Big Ten, but I think I would rather get kicked in the nuts than sit in any SEC stadium mid-August before about 8 pm.
6. It's not doomed to fail. Even if it's changed significantly the next year, the 2024 season was always presented as a 'pilot' season with tweaks and changes impending over the following seasons.
Also, the author is a tennis-playing Vanderbilt grad. His opinions on college football are highly suspect to begin with.