It lost its relevancy about 20 or more years ago. At one time it was a reward to get an expense paid trip to Hawaii but when salaries soared, the move to Vegas or somewhere else on the mainland and only a $40k difference in the winners and losers share it just lost its appeal to players. They can make more in an appearance at a car dealership in an afternoon and not have to get on a plane and show up and play football again after a 3 game preseason, a 17 game regular season and possibly playoff games too. Throw in the injury factor and it just doesn't make sense to do it