Don't foreget that CBS takes the national game and ESPN gets the rest. CBS will be adding in a ton of money too, that revenue has not been disclosed yet but should now that the ESPN deal is public.
While the big news of this deal sounds like the $$$, the real big news is that ESPN is in the business to make money. So, that means that they think they are getting a deal. They will look at this like a business and promote the ever living crap out of the SEC for 15 years. Because the more they drive up the ad revenue for the TV ads and promo spots, the more they make. There is a cap on how much they owe the SEC office but not a cap on how much they think they will make.
So this all means a crap load more exposure for the SEC schools and better for us in recruiting. And yeah, much more $.