For me it started in 1997. Going into that game they were 6-4 we were 5-5 and we needed that one to have any hope of a bowl bid(probably would've been left out just like 1996). Anyway we start off hot and get up 14-3 at one point in the first half and we were still up 14-6 not long before halftime when we called what turned out to be a disastrous trick play(wonder if Brad Scott was secretly coaching for them), they get the ball back score to close to 14-13 at halftime, the floodgates opened for them after that in what would eventually be a 44-0 run. We end up losing 47-21, end up 5-6 and I remember all the tater fans at school taunting us about how "they" kept us from going to a bowl game. My "screw you" moment with them.