| 8/28/24 | Nike | Colorado QB Shedeur Sanders first college football player to sign NIL deal with Nike | |
| 8/21/24 | Beats by Dre | Beats by Dre signs 11 college football players in second 'Beats Elite' NIL campaign | |
| 3/26/24 | 5430 Alliance | Colorado reshuffles NIL market with launch of 5430 Alliance | |
| 11/20/23 | Google | | |
| 9/18/23 | Topps | | |
| 9/13/23 | Urban Outfitters | Colorado's Shedeur Sanders headlines Urban Outfitters' NIL campaign | |
| 8/24/23 | Beats by Dre | Beats launches inaugural 'Beats Elite' class, inks NIL deals with 15 college football stars | |
| 8/24/23 | Beats by Dre | Beats launches inaugural 'Beats Elite' class, inks NIL deals with 15 college football stars | |
| 2/12/23 | Oikos | Deion Sanders, sons Shedeur and Shilo star in Oikos Super Bowl ad | |
| 11/30/22 | Under Armour | | |
| 11/20/22 | Google | | |
| 11/14/22 | Mercedes-Benz | Shedeur Sanders signs NIL deal with Mercedes-Benz | |
| 10/19/22 | Actively Black | Travis Hunter, Shedeur and Shilo Sanders sign with Actively Black | |
| 9/28/22 | PLB Sports | Shedeur Sanders, PLB Sports launch No. 2 BBQ Sauce | |
| 1/27/22 | Gatorade | Gatorade signs first HBCU athlete to NIL deal | |
| 12/16/21 | BRADY | Tom Brady enters NIL space, announces 10 athletes as faces of his brand | |
| 8/01/21 | Beats by Dre | | |
