Pittsburgh Steelers announce stadium naming-rights deal with insurance firm Acrisure, replace Heinz

The big ketchup bottle is no more — the Pittsburgh Steelers will now play their home games at Acrisure Stadium.

After decades of being named Heinz Field, the franchise announced insurance firm Acrisure will be taking over the team’s stadium naming-rights.

“The Pittsburgh Steelers announced today that the new name of their home stadium will be Acrisure Stadium,” announced the franchise. “Financial terms of the 15-year deal for the stadium were not released.

“Acrisure is a Fintech which operates a top 10 global insurance broker. The company provides a broad array of AI-driven solutions across Insurance, Real Estate Services, Cyber Services, Asset Management and more to millions of clients. Notably, Acrisure has grown from $38 million in revenue to more than $3.8 billion in just over eight years and has rapidly expanded its global footprint.”

Additionally, Steelers President Art Rooney II was appreciative and excited to announce the news.

“We are excited to partner with Acrisure for the naming rights to our stadium,” said Rooney. “Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums.

“We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come.”

Moreover, the Steelers added that Acrisure will immediately take over the naming rights to the Steelers’ North Shore stadium, beginning with the 2022 season. While fans may still know the stadium as Heinz Field, the name is changing for the first time since opening in 2001.

Continuing, Greg Williams — Acrisure Co-Founder, Chairman and CEO — stated how enthusiastic the company is to be partnered with the Steelers.

“The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is the opportunity of a lifetime and a tremendous honor,” said Williams. “Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community.

“Relatedly, we are eager to invest in the Pittsburgh community and broader region as we chart our course to an unforgettable first season. This relationship truly embodies and aligns two organizations that have high standards and are determined to achieve great things.”

Among other things, the new name of the Steelers’ home stadium signals a changing of the guard throughout the franchise. Time will tell if Pittsburgh is able to have similar levels of success as they’ve had over the last two decades playing in Heinz Field.