Monday morning, Nike launched a Georgia x Outkast collaboration with a new apparel collection. The company also called on some Bulldogs football

Nike x Outkast launch starring Georgia athletes

On3 NIL

Nike launches Georgia x Outkast collection, features Bulldogs athletes in campaign launch

Georgia running back Nate Frazier and USC quarterback Jayden Maiava are both part of the 2026 Beats Elite class, a flagship NIL program. On Thursday,

On3 - Maiava, Frazier Beats - hookly

Georgia's Nate Frazier, USC's Jayden Maiava gift teammates Beats by Dre headphones through NIL deals

Miami wide receiver Malachi Toney has signed an NIL deal with Red Bull mid-way through his sophomore season. Toney joins the likes of Ohio State's

Malachi Toney Red Bull

Miami WR Malachi Toney signs NIL deal with Red Bull

Notre Dame quarterback CJ Carr has inked an NIL deal with Chipotle mid-way through his second season as the starting quarterback for the Fighting

CJ Carr Chipotle

Notre Dame QB CJ Carr inks NIL deal with Chipotle

SMU agreed to a jersey patch deal with Texas Capital across all sports, per On The Pony Express' Bill Embody. ESPN's Pete Thamel first reported the

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Report: SMU agrees to jersey patch deal with Texas Capital

On3 Football

SMU agrees to jersey patch deal with Texas Capital

Baltimore (Md.) St. Frances Rivals Industry 2028 four-star receiver Brandon Jefferson inked a one-year trading card deal with Pulse Trading Cards.

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Rivals Football Recruiting

Rivals

Four-star 2028 WR Brandon Jefferson lands trading-card deal, talks top schools

Arch Manning and his mother, Ellen Manning (Heidingsfelder), starred in a new Humann commercial revealed Tuesday morning. The tagline for Humann

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Texas QB Arch Manning, mother star in new Humann commercial

For the second straight year, Venmo is growing its roster of NIL athletes. Nine athletes have come aboard through deals for its new "Money Moves"

Venmo's NIL class of 2026

Venmo announces 2026 class of NIL deals as part of 'Money Moves' campaign

Texas EDGE rusher Colin Simmons signed an NIL deal with Dodge Ram Trucks, according to a release of a commercial on social media Saturday. Simmons is

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Colin Simmons signs NIL deal with Dodge Ram Trucks

Late last year, LSU became the first athletics program to take part in Nike's Blue Ribbon Elite NIL initiative. The Tigers have now announced their

LSU logo

LSU announces 40 athletes joining Nike's Blue Ribbon Elite program through NIL deals

In Week 1, Jeremiah Smith put on a show as Ohio State cruised to victory against Ball State. The star receiver is also now appearing in a new

Ohio State WR Jeremiah Smith for adidas

Jeremiah Smith stars in 'Show Em' campaign through NIL deal with adidas

Nike has signed 18 Alabama athletes to NIL deals as part of the brand's Blue Ribbon Elite program, the company announced Tuesday. The group includes

Alabama, Nike

Nike signs 18 Alabama athletes to NIL deals as part of Blue Ribbon Elite program

Charlie Woods, the son of golf legend Tiger Woods and a Florida State men's golf commit, has signed an NIL deal with TaylorMade. He is the latest

Charlie Woods

Florida State golf commit Charlie Woods inks NIL deal with TaylorMade

Prior to his second season at Ole Miss, Trinidad Chambliss is giving back. He has signed an NIL deal with Mama Justice Law Firm and is gearing up to

Trinidad Chambliss, Ole Miss

Trinidad Chambliss signs NIL deal with Mama Justice Law Firm, helps launch scholarship program

Ahead of the 2026 season, Texas quarterback Arch Manning has a new exclusive trading card and autograph deal. He has signed an NIL partnership with

Arch Manning, Texas

Arch Manning inks exclusive trading card, autograph NIL deal with Topps

Miami star receiver Malachi Toney has a big new NIL deal to show off just before the 2026 campaign officially begins for the Hurricanes. He's now

Malachi Toney

Miami receiver Malachi Toney inks new NIL endorsement deal with Adidas

With Week 1 approaching, SeatGeek has added another group of athletes to its roster. Seven college football players have agreed to come on board

SeatGeek's 2026 class of NIL deals

SeatGeek signs 7 college football players to NIL deals as part of 2026 class

Missouri and Learfield have partnered together for a "historic" sponsorship, the school announced on Friday. Along with it comes a new jersey patch

Oct 25, 2025; Nashville, Tennessee, USA;  Missouri Tigers head coach Eli Drinkwitz looks up at the video board against the Vanderbilt Commodores during the first half at FirstBank Stadium. Mandatory Credit: Steve Roberts-Imagn Images

Missouri announces jersey patch sponsorship deal with Ambetter Health

Celsius announced on Wednesday that it has signed NIL deals with Michigan QB Bryce Underwood, Oregon QB Dante Moore, Texas WR Cam Coleman, and Ohio

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Bryce Underwood, Dante Moore, Cam Coleman Chris Henry Jr. 

Celsius signs Bryce Underwood, Dante Moore, Cam Coleman, Chris Henry Jr. to NIL deals

Iowa OL Trevor Lauck, Oklahoma WR Isaiah Sategna III, and Baylor WR Dre'lon Miller have signed NIL deals with Casey's for the 2026 college football

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Trevor Lauck, Isaiah Sategna III, Dre'lon Miller sign NIL deals with Casey's

John Mateer saw all the memes -- including those hilariously hulked-out AI-enhanced photos -- of his new chiseled physique. And, as one might expect,

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John Mateer embraces 'look good, play good' mantra with new Mizzen+Main NIL partnership entering 2026

Kansas State has announced a jersey patch deal with Purple Wave Auction, the athletics department announced on Wednesday. Purple Wave Auction is an

Kansas State

Kansas State announces jersey patch deal with Purple Wave Auction

For the third straight year, Unrivaled has signed some of college women's basketball's biggest names to NIL deals. The 3-on-3 women's basketball

Unrivaled women's basketball league

Unrivaled announces 2026 class of NIL deals with women's basketball stars

Ahead of his freshman season at Tennessee, Faizon Brandon has landed a high-profile NIL deal. He has inked a partnership with Rhoback, the company

Tennessee QB Faizon Brandon

Tennessee QB Faizon Brandon inks NIL deal with Rhoback

Ohio State wide receiver commit Jett Harrison has signed with New Balance football. He joins the brand with his brother, current Arizona Cardinals

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Ohio State WR commit Jett Harrison signs with New Balance

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