2024 NFL team valuations released: Ranking the top 10 franchises

When it comes to money, all hail the Dallas Cowboys. Once again, America’s Team tops the NFL valuation list. But this time, it becomes the first $10 billion team.

For some context on how much the Cowboys dominate the NFL when it comes to that key money stat, the next most valuable team is the Los Angeles Rams. They’re $2.5 billion behind.

And maybe the Cowboys’ success is also boosting the rest of the NFC East. All four teams are amongst the top 10 most valuable franchises. Geography says a lot about the list. All the teams, save for Dallas, are either on the West or East Coasts. The two-time defending Super Bowl champion Kansas City Chiefs don’t even make the top 10.

1. Dallas Cowboys $10.32 billion

Like several teams on this NFL valuation list, it’s been a long time since the Cowboys made a Super Bowl. For a hint as to when, Bill Clinton was running for reelection.

But the Cowboys still dominate the TV and even the internet. According to Google, they are the most popular team in the world, averaging more than 440,000 international searches a month. Now, if they can only re-sign CeeDee Lamb, Dak Prescott and Micah Parsons.

2. Los Angeles Rams $7.79 billion

The Rams swapped spots with the Giants in their NFL valuation. And the big reason for a jump is the continuing draw of SoFi Stadium, which cost $5 billion to build when it opened in 2020. The stadium already has hosted the Super Bowl and will be a main venue in the 2028 Los Angeles Olympics.

The Rams won the Super Bowl in February, 2022. (They got to play it at home). After missing the playoffs the following season, the Rams got back there in 2023. Good record + glistening stadium in major media market makes for big bucks.

3. New York Giants $7.65 billion

Consider that the last time the Giants were on the market was almost a century ago. Back in 1925, Tim Mara bought the team for $500. As Yahoo Finance pointed out, that’s the equivalent of $8973.40 by today’s standards. Yes, this is the definition of a good investment. The Mara family sold some shares to the Tisch family in 1991.

So why the high NFL valuation? Well, the Giants play in the biggest TV market in the country. But they probably do need to start winning more games to keep themselves attractive.

4. New England Patriots $7.31 billion

Who cares if Tom Brady is long gone and that the Patriots parted ways with coach Bill Belichick. Six Super Bowl wins keeps that NFL valuation at a high level.

Owner Robert Kraft bought the team in 1994. And he remains as one of the league’s most powerful owners this side of Jerry Jones. Now, it’s probably imperative that the Patriots do get back to their winning ways after this post Brady lull.

5. San Francisco 49ers $6.86 billion

On the field, the 49ers are one of the best teams in the NFL. They very nearly brought a shiny new Super Bowl trophy back to the Bay Area earlier this year. But the Chiefs prevailed in overtime.

Going forward, more fans likely will start watching the 49ers, which only increased their NFL valuation and worth. Plus, they’re based in a part of the country where real estate is golden.

6. New York Jets $6.8 billion

Just think how much the Jets could be worth if they ever won a Super Bowl? It’s been 13 years since the last time NYC was in the playoffs. So the Meadowlands will be rocking if the Jets ever make it.

Aaron Rodgers made the Jets a buzzy team this time a year ago, with the NFL giving the team prime-time TV slots as if they were the Chiefs. That was before Rodgers ruptured his Achilles in the season opener. If he’s able to play this year, the Jets NFL valuation could only grow larger.

7. Miami Dolphins $6.76 billion

It’s not just football that adds to the Dolphins NFL valuation. It’s the team, plus Hard Rock Stadium plus the city’s Miami Grand Prix, one of Formula 1’s stops in the United States. Qwner Stephen Ross said he turned down a $10 billion offer for control of all that earlier this year.

The Dolphins probably still are an ascending team in the NFL, if they can better their defense. The offense already has a catchy nickname — the Greatest Show on Surf.

8. Philadelphia Eagles $6.75 billion

The Eagles are the third of four NFC East teams to make the top 10 of the NFL’s most valuable teams. And why not? The Eagles pack Lincoln Financial Field on game days and are some of the most passionate fans in the game.

The Eagles reached the Super Bowl after the 2022 season and looked to have the win until Patrick Mahomes worked his late-game magic. However, after Philly won 10 of its first 11 games last season, they ended the year by slipping into the playoffs.

9. Las Vegas Raiders $6.7 billion

Just think what the Raiders could do if they consistently won games? Consider that almost a decade ago, before they moved to Vegas from Oakland, the Raiders ranked near the bottom in the NFL valuation.

When they relocated, the Raiders moved into brand new Allegiant Stadium, the site of last year’s Super Bowl. This past season, the Raiders, along with the Cowboys and Steelers, were the three teams most in demand for tickets.

10. Washington Commanders $6.3 billion

The Commanders haven’t sniffed a Super Bowl in more than three decades. But their NFL valuation always stays high, although they slipped three spots in the Sportico rankings. It’s probably because they sit in the nation’s capital and are this close to the nation’s leaders.

The Commanders are banking on Jayden Daniels, the No. 2 pick in this year’s draft, to help give fans something to cheer about once the season starts. Plus, new owner Josh Harris brought in a new coaching staff, with Dan Quinn now in charge.

To read more about the rankings, click it here. And to catch up on On3’s coverage of the NFL, you can find it here.