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2024 Paris Olympics: NBC reveals over 30 million viewers watched primary Saturday coverage

On3 imageby:Sam Gillenwater07/28/24

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Olympic Rings (2024 - Paris)
Andrew P. Scott | USA TODAY Sports

The Olympics are back in a big way in 2024.

Per the ratings from NBC, the 2024 Paris Olympics combined for a total viewership of 32.4 million people during the primetime coverage on the opening day of the games on Saturday. For reference, that’d be up an incredible 83% from what the same slot did back in 2021 during the summer games in Tokyo.

This comes after a high profile finish for the Opening Ceremony on Friday. The start of the proceedings from France along with the introduction of the countries and their respective athletes drew 28.6 million viewers. That was again 60% better than the opening of the Tokyo Olympics in 2020 and was the most-viewed start since the games in London back in 2012.

These numbers come per Nielsen and Adobe Analytics.

It has been a busy first weekend in the Olympics with several events well underway in The City of Light. That includes several medals already being awarded with the United States leading with a dozen along with France, Japan, Austrailia, China, Italy, and South Korea having six or more total.

The year-long postponement of the last games from Japan likely had much to do with their lesser viewership. However, it looks as though Paris could post some great numbers across the globe based on these early returns from these Olympics.

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United States surging in medal count at 2024 Paris Olympics

The medal events on Sunday at the Olympics are complete, giving us a complete medal count for each country to have won one so far at the Paris Games.

The United States is pushing toward the front of the pack for gold medal count, while dominating so far in overall medal count. Team USA has claimed three gold medals as well as six silver medals and three bronze medals.

Only two countries currently have more gold medals than the United States, with Japan and Australia currently having four each. Let’s take a look at the medal count below.

RankCountryGoldSilverBronzeTotal
1Japan4217
2Australia4206
3United States36312
4France3328
5South Korea3216
6China3126
7Italy1236
8Kazakhstan1023
9Belgium1012
10Germany1001
10Hong Kong1001
10Uzbekistan1001