Alvin Kamara drives custom NASCAR pace car to Saints game as part of new merch collaboration

NASCAR is in New Orleans for the Saints game and Alvin Kamara is the man of the day as his new merch collaboration comes out. Kamara, who is an ambassador for NASCAR, pulled up to his home game on Sunday in a custom Toyota Supra pace car.

The new merch includes a shirt, hoodie, and jacket. There is a contingency of NASCAR folks in town to help with the merchandise launch. Prior to the game today, Kamara was seen pulling up to the game in a new set of wheels.

He was also sporting his new jacket that will be available for fans to own. After the big win over the Carolina Panthers, NASCAR and the Saints running back are going to a launch event at Sneaker Politics, according to Adam Stern of Sports Business Journal.

Here is Kamara pulling up in the Supra.

🔥 @A_kamara6 🤝 @NASCAR pic.twitter.com/RvkxnURjGr

— New Orleans Saints (@Saints) December 10, 2023

Stern posted on Twitter that “NASCAR today launched a co-branded merch collaboration with the Saints’ Alvin Kamara and they’re holding a block party event tonight [at Sneaker Politics] in New Orleans where tees/hoodies will be sold plus giveaways of [Alvin Kamara] hero cards.”

.@NASCAR today launched a co-branded merch collaboration with the @Saints' Alvin Kamara and they're holding a block party event tonight @SneakerPolitics in New Orleans where tees/hoodies will be sold plus giveaways of @A_Kamara6 hero cards. pic.twitter.com/dnzHXE6CQz

— Adam Stern (@A_S12) December 10, 2023

Another example of NASCAR trying something new. This merch line looks solid. I’m sure some NASCAR and Saints fans in New Orleans and Louisiana will love it. So, what do you think of this latest line of clothes?

Also, there was another star on the sidelines on Sunday for the Saints and Panthers.

Cole Custer joins Alvin Kamara on the sidelines

Prior to the Saints game, Xfinity Series champion Cole Custer was seen on the sidelines. He was posing with Alvin Kamara. Custer was also wearing one of the new hoodies. Just part of the perks when you become a champion in NASCAR.

Usually, NASCAR drivers are cheering on the Panthers. Many have their own favorite teams from their hometowns and states. However, the Panthers are pretty common given their location in North Carolina.

Well, Custer was probably happy to be on the side of Kamara and the Saints today. The 1-11 Panthers are now 1-12 on the season after losing 28-6. It was a whooping from the Saints as the Panthers struggled to keep up all day.

Alvin Kamara can now enjoy his merch launch. With a win on the day and a new project with NASCAR, it’s a great Sunday to be the running back.