Amazon Prime Video announces 'profound, revealing' Dale Earnhardt Sr. documentary

Amazon Prime Video is moving into the NASCAR world next season, and they’re promising some amazing content, jumping in full-speed ahead.

On Tuesday, they revealed something that figures to be awesome for racing fans, announcing a documentary on Dale Earnhardt Sr. is in the works at Prime Video Sports, promising it to be a “a profound, revealing, and definitive account of a historic American family.”

“The history of the Earnhardt family is the history of NASCAR-you can’t tell the story of one without the other -and at the center of the Earnhardt family was Dale Earnhardt Sr., the most influential figure the sport has ever known. A charismatic, working-class hero to millions of fans, Dale Sr. spent the better part of two decades as the most visible figure in stock car racing, breaking through the confines of the sport’s regional fan base to mainstream notoriety, racking up millions in endorsement deals from Coca-Cola to Wheaties, and appearing on daytime TV and late-night talk shows,” the press release read, sharing to X (formerly known as Twitter) by Jeff Gluck of The Athletic. “From one generation to the next, racing would bring the Earnhardt family together, but it wasn’t always an easy road. Now, with unparalleled access and never before seen archival material, the Untitled Earnhardt Documentary promises a profound, revealing, and definitive account of a historic American family.

“Presented by Prime Video Sports, the Untitled Earnhardt Documentary is produced by Imagine Documentaries, NASCAR Studios, and Everyone Else, in association with Dirty Mo Media. The series is executive produced by Brian Grazer, Ron Howard, Sara Bernstein, and Justin Wilkes of Imagine Entertainment; Matt Summers and Tim Clark of NASCAR Studios; and TJ Martin, Dan Lindsay, and Tony Mayhoff.”

In addition to the documentary, Amazon Prime Video will also develop a host of other NASCAR-related content, including hosting numerous races during the summer next season, which will coincide with the freshly-minted 32-driver tournament that was announced earlier this week.

Dale Earnhardt Jr. will also be on the call when NASCAR is on Amazon Prime Video, joining their booth, as well as TNT Sports’ when they takeover after Amazon Prime Video. He’s sure to have a gigantic role in helping develop the aforementioned documentary, as well.

When it’s finally release, it should be something to behold, as Amazon Prime Video has proven to be a quality content distributor since getting into the streaming game. Netflix set the bar high with their in-season documentary, but the Dale Earnhardt Sr. story could blow it out of the water if done right.