Bill Belichick's girlfriend, Jordon Hudson, finishes third in 2025 Miss Maine pageant

Jordon Hudson, Bill Belichick‘s 24-year-old girlfriend and business partner, finished third as the second runner-up in this weekend’s Miss Maine USA pageant on Sunday, with the first-year North Carolina head coach in attendance for the second straight day, according to MassLive.com.

Hudson, who was the runner-up in the event a year ago, represented her hometown of Hancock in the competition, finished behind winner Shelby Howell of Bangor, per MassLive.com. Hudson was also presented the “style award” on Sunday following her showing in Saturday’s preliminaries.

Belichick and Hudson’s relationship has been a ripe source for tabloid fodder ever since a disasterous interview with CBS Sunday Morning in which Hudson reportedly exerted undue influence. The interview, which was intended to promote Belichick’s upcoming memoir, “The Art of Winning: Lessons from My Life in Football,” went off the rails when Hudson allegedly stormed off the set, delaying shooting for 30 minutes, according to a report from TMZ. Over the subsequent weeks, multiple additional stories have emerged that shed light on Hudson’s growing influence on Belichick.

That has included Hudson allegedly forcing her way onto the set of Dunkin’ Donuts’ Super Bowl commercial that also starred Belichick and famous actors Ben and Casey Affleck. Former ESPN reporter Pablo Torre previously revealed in February that Hudson was acting like Belichick’s “de facto agent” prior to Super Bowl LIX.

Last week, Torre reported Hudson had been barred from the North Carolina football complex following a meeting with UNC “higher-ups,” but the Tar Heels athletic department quickly shut down any notion of an offical ban.

“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” the UNC statement read. “Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University.”

Bill Belichick spotted in support of Jordon Hudson at Miss Maine pageant

The most interesting couple in sports right now is North Carolina head coach Bill Belichick and Jordon Hudson. Support for each other has been quite vocal in the recent weeks, with Saturday being the latest example.

Belichick was spotted in Portland, ME, supporting Hudson during a Miss Maine USA pageant. It’s a competition Hudson announced she would be competing in back in early April. Now that the moment has arrived, no better way to be a good boyfriend than showing up.

“Belichick, 73, was in attendance at the Miss Maine USA pageant for the preliminary rounds on Saturday, May 10, in Portland, as his 24-year-old girlfriend competed for the title,” People said in an article. “The Tar Heels coach could be seen at the event supporting Hudson, who was spotted backstage wearing a strapless wrap minidress — in light Carolina blue, a nod to UNC.”

— On3’s Griffin McVeigh contributed to this report.