Brad Keselowski debuts RFK Racing Kroger sponsorship with Daytona 500 paint scheme

Having snagged the Kroger sponsorship from what is now Hyak Motorsports, Brad Keselowski and RFK Racing are ready to show it off. This is one of the biggest partnerships in the sport and it will only help RFK as they grow in the 2025 NASCAR season.

RFK Racing and Kroger. That is a strong partnership. They also have a strong paint scheme that might add insult to injury for Hyak and Ricky Stenhouse Jr.

Stenhouse won the 2023 Daytona 500 with Kroger and Cottonelle. This No. 6 car is going to seem a little familiar for Stenhouse, although it is very much an RFK design.

You can still see the RFK style in this take on the Kroger/Cottonelle car. Will Brad Keselowski deliver the brand its second Daytona 500 win in three years?

ROLLIN’ INTO DAYTONA. 🧻🛒

BK will pilot this speedy-clean TP machine in The 2025 DAYTONA 500 🇺🇸 pic.twitter.com/ZEuo9c3bch

— RFK Racing (@RFKracing) January 17, 2025

The way that RFK Racing has grown and expanded over the last few years is impressive. Both Brad Keselowski and Chris Buescher are winners in these cars. Ryan Preece has high hopes that he can add to the win column as well.

Of course, the only way to know is to get these cars on the track. With a great group of sponsors, an expansion to three full-time teams, and three talented drivers – why wouldn’t RFK be improved in 2025?

There are a few teams expanding this season. How all of these newly formed teams perform will be interesting to watch. Not everyone can be in the playoffs. Not every team can be a top-20 team. Who rises and who falls?

Brad Keselowski looking for more in 2025

While Brad Keselowski finally got that win last season, his first with RFK, he is likely wanting more in 2025. He has not had a good playoff run in a number of years. He hasn’t had a crown jewel win for a while, either.

There have been so many times when Keselowski has been right there late in a race. He just comes up short more times than not. If he keeps that up in 2025, I think we may see him win two or three times if the conditions play out right.

A Daytona 500 at the age of 40 would be unprecedented in the modern era. You just don’t see drivers at that age winning this race that much now.

I won’t count Brad Keselowski out. He is almost always the one pushing late in these superspeedway races. Whether that is a good or bad thing is up to the reader to decide. Is this the year that Keselowski wins the 500?