Busch Light unveils Ross Chastain Super Bowl commercial

One of NASCAR’s biggest stars will have a presence during the big game. Ross Chastain will appear in his own Super Bowl commercial. Busch Light is going all-in with Chastain and pairing him up with the ubiquitous Busch Guy.

Ross Chastain is one of the most popular drivers in NASCAR. His team, Trackhouse Racing, has been pushing the boundaries in marketing and on the track. Now, with Busch Light, Trackhouse and Chastain are set to represent the sport on the biggest stage.

Busch Light will air two different commercials during the Super Bowl. As the Kansas City Chiefs and Philadelphia Eagles battle, “Circles” with Chastain and “Time” with just the Busch Guy will both air.

Check out the spot with Chastain below.

This ad will air in 11 select media markets. Not only that, Busch Light will continue to run the commercial. Fans will also see the spot during the Daytona 500. Of course, there will be plenty of other Busch commercials throughout the year.

Ross Chastain appears to be taking that next step as a driver. It isn’t often that we get NASCAR drivers staring in commercials like this. Those days feel long gone. But with a personality like Chastain, it is hard not to put him in front of as many eyes as possible.

Trackhouse Racing is doing a great job marketing as usual. I wonder if this will give Chastain a big boost in the driver incentive program. NASCAR is rewarding drivers, with money, to promote the sport. I’d say being in a Super Bowl commercial is a pretty big way to promote the Cup Series.

Ross Chastain is a superstar in the making

In the last few years, almost everything has aligned for Ross Chastain to go from star driver to a superstar driver. This is a guy that can attract outside interest and fans to the sport. He’s a watermelon farmer who is a big goofy and he drives like a mad man.

Appearing in Super Bowl commercials is a big plus. Being the Busch Light guy definitely helps. The fact that Trackhouse has an aesthetic and design that appeals to fans is major. What Chastain really needs now is to win at a high level. Win a Crown Jewel.

If you have Daytona 500 champion Ross Chastain in 2025, the media run that Trackhouse will go on will be amazing. Give me plenty of close finishes with Chastain involved, wins, scraps off the track, and more. It will only be good for NASCAR.

Keep your eyes peeled during the big game to see if you can spot Ross Chastain in his Busch Light commercial. Is this the start of a resurgence in NASCAR marketing?