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Corey LaJoie announces limited NASCAR schedule for 2025, plans to join Amazon Prime Video broadcast

JHby:Jonathan Howard•01/27/25•

Jondean25

Corey LaJoie
Stan Szeto-USA TODAY Sports

The plans for Corey LaJoie in the 2025 NASCAR season have finally been revealed. Yes, he will be attempting the Daytona 500 this season. However, LaJoie is going to step back a bit from racing and will even dabble in a new media role with Prime Video.

Corey LaJoie has kept quiet about his 2025 plans. Now all of it is out in the open. LaJoie will be on the track and on your TV screens this season.

LaJoie will drive the No. 01, to align with his Stacking Pennies podcast brand, for Rick Ware Racing. It is an open car that will attempt to qualify for the Daytona 500. RWR says LaJoie will have a “limited” race schedule.

Sponsorship from DuraMax Oil and Take 5 Oil Change, this is a nice-looking car. Notice the penny as part of the font. Further brand identity.

As I mentioned earlier, Corey LaJoie is taking on a new role with Amazon Prime Video. LaJoie will join Danielle Trotta for the five Prime Video races this summer. They will be live and onsite at each race for exclusive prerace and postrace coverage.

Trotta is set to be the host while LaJoie will serve as a driver analyst. He isn’t full-time racing this year, but that doesn’t sound like a bad gig, either.

How about having a dedicated prerace and postrace show? And with streaming, there is no worry about it being cut short or running too long. NASCAR on Prime Video has built a strong team with the likes of Dale Earnhardt Jr., Adam Alexander, Steve Letarte, and now Danielle Trotta and Corey LaJoie.

Corey LaJoie once again betting on himself

At 33 years old, Corey LaJoie doesn’t have a super long runway to get back to full-time Cup Series racing. He offers veteran experience to a team looking to develop. We saw him have zero DNFs in the 2023 season. The same couldn’t be said for 2024, though.

LaJoie has spent his life in racing. He never took a full-time Xfinity or Truck Series ride when he was younger. In fact, he only has 27 combined starts in those series. He went straight from K&N and ARCA to the big leagues.

While LaJoie turned that into a consistent career for eight years, there seemed to be something missing. Had he taken the time to develop more in the lower series, would it have worked out? I’m not so sure. But it wouldn’t have hurt to try.

Rick Ware Racing is giving Corey LaJoie a chance. No, they aren’t putting him in the full-time chartered ride, that’s going to Cody Ware. But LaJoie is going to have his chances to once again show someone that he is worth putting in a car full-time.