CW reportedly considering drastic change for NASCAR broadcast booth in 2025
The CW is considering having its NASCAR booth call a few races next year from the NASCAR Studios in North Carolina, according to Adam Stern of the Sports Business Journal. The network owned by Nexstar Media Group currently airs Xfinity Series playoff races after Fox and NBC shared coverage from 2015 through this year.
Stern said The CW and NASCAR are currently discussing how many races will be called remotely from NASCAR Studios which opened late last year outside Charlotte. There will be some races called from the track, but one source told Stern the sides are still hashing out specifics.
But even with The CW booth called races remotely, the network will have people at the track such as production members and pit reporters. The move comes as more media networks have been using remote broadcasts frequently since the pandemic in 2020.
The CW will air NASCAR Xfinity Series races for seven years
The CW recently signed a seven-year contract to air the full season of the Xfinity Series. The $115 million-per-year deal was set to start in 2025, but The CW got a head start because NBC Sports agreed to let it air the final eight races.
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“As The CW prepares to be the new broadcast home of the NASCAR Xfinity Series in 2025, we want to thank our partners at the league and at NBC Sports for welcoming the network into the NASCAR broadcast family and for the early opportunity to showcase these thrilling final eight Xfinity Series races of the season,” Dennis Miller, President, The CW Network, said in a press release. “We can’t wait to give racing fans an early preview of all the exciting action the NASCAR Xfinity Series has to offer on The CW and we look forward to establishing the network as a new destination for live motorsports.”
“We have incredible media partners who collaborate at an exceptional level to showcase the excitement of live NASCAR racing,” Brian Herbst, NASCAR Senior Vice President, Media and Productions, said. “We’re looking forward to having The CW get a head start as the home of the NASCAR Xfinity Series with the help of NBC Sports and continuing to deliver our fans thrilling on-track action.”