Dale Earnhardt Sr. makes top 15 list for most trackside merchandise sold at NASCAR races in 2023

Over 20 years after his passing, Dale Earnhardt Sr. remains one of the iconic figures in the history of NASCAR.

The love his fans had for him is undeniable, and it’s remained over the last two decades and change. “The Intimidator” was among the top trackside merchandise sellers in NASCAR for 2023, according to Adam Stern of the Sports Business Journal. 

In addition to Earnhardt Sr. ranking in the Top 15, Dale Earnhardt Jr. also made the cut. Check out the full list below, shared to X (formerly known as Twitter) by Stern.

.@DaleJr and his father, Dale Earnhardt Sr., both made @NASCAR's Top 15 list for most trackside merchandise sales in 2023.

🗞: https://t.co/rSI6hSXSGQ pic.twitter.com/zBPBj4Snca

— Adam Stern (@A_S12) December 18, 2023

Top 2023 NASCAR Trackside Sales, via Adam Stern of SBJ:

1. NASCAR
2. Chase Elliott
3. Kyle Larson
4. Kyle Busch
5. Kevin Harvick
6. Martin Truex Jr.
7. Ross Chastain
8. Ryan Blaney
9. Joey Logano
10. Dale Earnhardt Jr.
11. William Byron
12. Dale Earnhardt Sr.
13. Denny Hamlin
14. Hendrick Motorsports
15. Alex Bowman

As you can see, NASCAR’s most popular driver, Chase Elliott, is of course among the top merchandise movers, only behind NASCAR as a whole. Additionally, his Hendrick teammates all made the list as well, with Kyle Larson leading the best of the rest, coming in third.

Continuing, Kevin Harvick staked his claim to the top five, even in his final season as a full-time Cup Series wheelman. The biggest surprise on the list may be the place of Ryan Blaney, as the well-liked reigning NASCAR Cup Series champion came home eighth on the list.

Regardless, the stats prove the Earnhardt name is still powerful around the track. We’ll see if that trend continues in 2024, but history has shown there’s no reason to doubt moving forward.

2024 Daytona 500: Opening odds released

Folks, we are just over two months away from the 2024 Daytona 500 and that means it is time for the opening odds to come out. NASCAR is over for this year, but the next season is so close. The Daytona 500 is going to kick off another great season of stock car racing. 

These early odds are always fun. It gives fans something to talk about, bettors something to put money on – it also lets you know what Vegas thinks about these drivers. I’d also say these opening odds reveal something about the new cars in the Cup Series. 

In the opening odds for the Daytona 500, NASCAR on NBC has Ryan Blaney as the favorite at 9-1 odds. He is followed by Chris Buescher, Chase Elliott, and Brad Keselowski at 11-1 odds.

William Byron and Denny Hamlin are both +1200. Joey Logano is listed at +1400. The rest of the top-10 in the opening odds are Kyle Larson, Kyle Busch, and Christopher Bell at +1600 odds. 

The Daytona 500 odds tell us a few things – Ford and the new Dark Horse might be the best on superspeedways. Four Ford drivers in the top-10 of the odds. Keselowski pushed Buescher to the win at Daytona for the regular season finale this season. That is a good pick. 

Joey Logano and Kyle Busch were right there with a chance to win at the end of the race this year. But they fell short. Also, very interesting that Elliott is favored so much in this whole thing. Hamlin and Bell are holding it down for the Toyotas in the opening odds.

On3’s Jonathan Howard contributed to this article.