Eagles flag carrier brings viral book 'Inner Excellence' out during national anthem

Jim Murphy’s book, “Inner Excellence” has taken the Philadelphia Eagles’ fan base and the Amazon best seller charts, by storm. Ever since AJ Brown was caught reading the book on the sidelines of the Eagles’ Wild Card matchup against the Green Bay Packers, the popularity of the book has skyrocketed via social media and much of the internet. The book about training your mind for extraordinary performance and living the best possible life has been all over the media spotlight the past week.

One of the flag carriers for the Eagles-Rams game brought the viral self-help book 'Inner Excellence' onto the field: pic.twitter.com/07a0eeBL3w

— Front Office Sports (@FOS) January 19, 2025

The book has continued its meteoric rise up the Amazon best-seller charts. It currently ranks No. 1 on the list, which is an amazing accomplishment in itself. Even with the book’s unprecedented attention in the national spotlight, Murphy has stood by the fact that he doesn’t want more attention on himself, but the book’s message.

Murphy who was an outfielder for the Chicago Cubs organization. On Murphy’s website, he says Inner Excellence “is an entire lifestyle and training system based on centuries-old principles of love, wisdom, and courage. These three powerful virtues are designed to help you, whether you’re a professional athlete or everyday citizen, perform extraordinarily and live with absolute fullness of life.”

More on the Eagles win on Sunday against the Rams

Jalen Carter, Saquon Barkley, and the Eagles got the last laugh as they defeated Jared Verse and the Rams 28-22. Carter had a big game on Sunday, registering five tackles, two tackles for loss, two sacks, three quarterback hits, one pass defended and one forced fumble. Barkley rushed for 205 and two touchdowns on 26 carries in the win.

The Eagles will play in the NFC Championship game for the second time in three seasons, and Carter is a big reason for their success this year. The former Georgia Bulldogs star was named to the Pro Bowl and the All-Pro Second Team this season after posting 42 tackles, 12 tackles for loss, 4.5 sacks, six passes defended and two forced fumbles.

On3’s Brian Jones also contributed to this article.