Metlife Stadium fans boo Taylor Swift ad during Monday Night Football
A promo ad for Taylor Swift’s “Eras” tour movie earned boos and jeers from the crowd at MetLife Stadium on Monday night. Just one night after she had fans cheering for her attendance at the Chiefs-Jets game, Giants and/or Seahawks fans voiced their displeasure with the 12-time Grammy Award-winning artist who has taken the NFL by storm.
It’s possible that Giants fans just weren’t in the mood to hear more about the 33-year-old on account of their offensive line giving up 10 sacks on quarterback Daniel Jones en route to a 24-3 loss.
Swift made all the headlines last weekend with her appearance with Donna Kelce in Arrowhead Stadium. Kansas City star tight end Travis Kelce invited the singer-songwriter to the Chiefs home game after he attended one of her concerts in the same venue this summer.
A record amount of people tuned in to NBC Sunday night to see the Kansas City Chiefs (3-1) beat the New York Jets (1-3). Specifically, the biggest jump in viewership compared to previous Sunday Night Football games took place among teen girls (age 12-17) — a 53% spike from the season-to-date average of the first three weeks.
In total, the Chiefs’ 23-20 victory over the Jets garnered an average of 27 million viewers, the most-watched Sunday show since Super Bowl LVII in February. Viewership peaked at more than 29 million viewers during the second quarter.
Before Swift started showing up to NFL stadiums to do anything other than sing, the most-watched Sunday game this season topped out at 25,780,000 viewers. That was CBS’s game between the Dallas Cowboys and New York Jets the week after Aaron Rodgers suffered his season-ending injury.
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NFL changes social media pages for Swifties
The NFL is clearly all-in on bringing Taylor Swift fans into the sport. After the Kansas City Chiefs‘ win over the Jets on Sunday night, the league’s official X and Instagram pages updated their aesthetics to point out the connection between the 12-time Grammy-winning artist.
“We had the best day with you today,” the NFL’s X account caption reads. Meanwhile, the Instagram page for the league now reads: “Chiefs are 2-0 as Swifties.” The first caption is in reference to one of Taylor Swift’s songs from the album ‘Fearless.’
Some NFL fans will not be happy about the league’s clear pandering to Swift and Chiefs fans alike, especially after Kansas City won in controversial fashion against New York.
The league later updated its pages to highlight this weekend’s NFL in London game between the Jaguars and Bills.